INTRODUCTION <Tab/>Quantum computer service was founded the 24th of May 1985, in United States and was originally providing an online service, the "Q-Link" for one of the first computer: "The Commodore". In October 1989, AOL service launched for Macintosh and Apple II and in 1991 Quantum Computer services adopted a new name: America Online, Inc. Since then they managed to acquire other smaller online business such as ISQ or CompuServe. After four years …showed first 75 words of 1986 total…

…showed last 75 words of 1986 total…in this kind of business before. <Tab/>With this problem of Joint Venture management team, other factor was restricting AOL to capture new market share, the number of households connected online. This came from the fact getting connected imply an high cost, so in order to get more market share AOL has to get more price competitive by making some economies in promotion without forgetting to take advantage of watershed events.