The Techniques Behind The Ads Advertisements affect our society everyday. They encourage certain behaviors, lifestyles, and images. Ads cause us to look at ourselves and analyze how we compare to the ideal woman or man. But what some people don't consciously realize is that ads can persuade us to do so much more. There are so many ads for so many different things, ideas, and companies. All ads are fighting for their readers' attention. One …showed first 75 words of 979 total…

…showed last 75 words of 979 total…significant meaning. Advertising is a very difficult task due to all the competition and just the fact that ads are everywhere. Getting an audiences' attention about an illness compared to jeans, perfume, or alcohol is a very difficult job. Both of these ads show that by using the right techniques you can capture your audiences' heart by hitting them with a real life situation instead of jumping around fantasy and society's standards of human perfection.