This paper explores trends in higher education in terms of Max Weber's theory of rationalization. It is Weber's contention that there are four basic motivators for human behavior. People are motivated by custom or tradition, by emotions, by religious or ethical values, and by rational goal oriented behavior (which Weber calls "zweckrational"). All human behavior, Weber claims, is motivated by various combinations of these four basic factors. Weber's thesis is that bureaucracies increasingly centralize and …showed first 75 words of 3799 total…

…showed last 75 words of 3799 total…Martin F., and Maxine Margolis (eds.), University Press of Florida, Gainsville. Leo, John, 1997, 'The answer is 45 cents,' U.S. News & World Report, vol. 122, no. 15, April 21, p. 14. Manno, Bruno V., 1995, 'Remedial education: replacing the double standard with real standards,' Change, vol. 27, no.3, pp. 47-49. Mittelhauser, Mark, 1998 , 'The outlook for college graduates, 1996-2006: prepare yourself,' in Occupational Outlook Quarterly, Summer, vol. 42, no. 2, p.3 (7). Riesman, David, 1980, On Higher Education, Josey-Bass Publishers, San Francisco.