Executive Summary Ms. Tess, the new president and CEO of the Basic/Black Zale Youngman Inc., was stunned at the first day in her new position. Because one of the company's most important clients, Colgate-Palmolive, decided to realign its worldwide advertising agency assignments, and moved most of its business out of BBZ. This report analyzes what problems will be faced by BBZ due to the C&P's reassignment, described the characteristics and trends …showed first 75 words of 6118 total…

…showed last 75 words of 6118 total…channelled from the training school. Appendix I - References [1] John R. Kennedy, et al. Basic/Black Zale Youngman Advertising, Inc. Richard Ivey School of Business, UWO [2] White, Roderick. Advertising, Fourth Edition. McGraw-Hill, 2000 [3] Giddens, Anthony. Sociology. (Eight Edition.) Cambridge, Oxford: Polity Press. 2001. [4] Organizational Behavior: Foundations of Organization Structure http://home.business.utah.edu/mgtab/OB-15.ppt [5] www.referenceforbusiness.com/industries/Service/Advertising-Agencies.html [6] www.china.org.cn/chinese/zhuanti/whbg04-05/797732.htm [7] http://investor.colgatepalmolive.com/