Alcohol Advertisements The first advertisement I came across was one about beer. It shows a handsome man in his thirties holding out a mug full of beer. The statement below the bottom of the picture states "Helping ugly people have sex since 1862!" This statement offended me when I read it. It is true that individuals lose their inhibition while they drink, but the fact that it conveys beer as the powerhouse for "ugly" people to …showed first 75 words of 291 total…

…showed last 75 words of 291 total…that beer commercials can be pretty amusing, but they do have demeaning messages sometimes. A lot of the beer ads portray women to be really into beer and men who drink beer. I do not have a problem with beer advertisements. What bothers me is when the advertisements are targeted toward the wrong age group. Even though advertisers may think they are targeting them toward "of age" individuals, kids and adolescents still see these ads.