CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR
Title: CONSUMER BUYING BEHAVIOUR &
ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR
Category: /Business & Economy
Details: Words: 5078 | Pages: 18 (approximately 235 words/page)
CONSUMER BUYING BEHAVIOUR &
ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR
Category: /Business & Economy
Details: Words: 5078 | Pages: 18 (approximately 235 words/page)
1<Tab/>CONSUMER BUYING BEHAVIOUR<Tab/>3
1.1<Tab/>Introduction<Tab/>3
1.2<Tab/>Types of Consumer Buying Behaviour<Tab/>3
1.3<Tab/>The Consumer Buying Decision Process<Tab/>4
1.4<Tab/>Personal factors influencing the buying decision process<Tab/>5
1.5<Tab/&…showed first 75 words of 5078 total…
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<Tab/>Organisational: Objectives, purchasing policies, resources, buying centre structure
<Tab/>Interpersonal: Cooperation, conflict, power relationships
<Tab/>Individual: Age, education level, job status, personality, income
2.5<Tab/>Concluding remark
I hope you enjoyed my short overview about the topics "Consumer buying behaviour" and "Organisational markets and buying behaviour"; and I also hope that my explanations were understandable.
