Case Study Analysis: Southwest Airlines History Southwest Airlines, Originally Southwest Co. was conceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Although Southwest Airlines has had a small number of different executive officers, and presidents, none seem to have the universal impact and lasting influence of Herb Kelleher. It is under the organizational …showed first 75 words of 3092 total…

…showed last 75 words of 3092 total…that a merger of these to would in the words of Southwest Airlines "DING! Your Free to Move about THE WHOLE COUNTRY". References Investor Relations. (2005). Retrieved from Southwest Airlines Web site: http://www.southwest.com/about_swa/financials/investor_relations_index.html Southwest Airlines website, http://www.southwest.com Southwest Airlines Company Profile. (2005, May). Retrieved January 19, 2006, from Datamonitor Web site: http://www.datamonitor.com Useem, J. (2005, March 7). AMERICA'S MOST ADMIRED COMPANIES. Fortune, 151, Iss. 5; pg. 67, 3 pgs.