Checklist for Strategic Planning for Apple Computer This paper continues to discuss a strategic plan for Apple Computer, Inc. It covers the grand strategies, long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis. Grand Strategies Apple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the decision not to switch to the Intel …showed first 75 words of 2058 total…

…showed last 75 words of 2058 total…Jobs. Business Week Online. Retrieved October 11, 2003 from the World Wide Web: http://www.businessweek.com/technology/content/aug2003/tc20030813_7 682_tc121.htm Lettice, J. (2003). Sculley explains how he missed the chance to trash Apple. The Register. Retrieved October 13, 2003 from the World Wide Web: http:// http://www.theregister.com/content/39/33336.html Mossberg, W. (2003). Bag and Baggage: Interview with Steve Jobs. All Things Digital. Retrieved October 11, 2003 from the World Wide Web: http://bgbg.blogspot.com/2003_05_25_bgbg_archive.html