Explain the concept of cognitive dissonance, giving examples of when this phenomen is likely to occur. Why do people in general try to reduce cognitive dissonance? Give examples. How might retailers try to reduce a consumer's cognitive dissonance? And how might work be responsible for high levels of dissonance? Explain the phenomenom of relative deprivation. Does it explain the high levels of dissatisfaction, depression and deviance in our society? Why does Oliver James call Britain "…showed first 75 words of 1139 total…

…showed last 75 words of 1139 total…consequences in the long term are not clear now. OLIVER JAMES, (05/2000), "Consuming Misery", The Ecologist [On-line], UK Words: 1006 References Atherton J S (2003), Learning and Teaching: Cognitive Dissonance [On-line], UK, Available: www.dmu.ac.uk/~james/learning/dissonance.htm, Accessed 05/11/2003 Eddie Harmon-Jones and Judosn Mills (1999), Cognigitve Dissonance: Process on a Pivotal Theory in Social Psychology WEBREF, [On-line], UK Available: www.wegref.org/sociology/rel_dep.htm Accessed: 05/11/2003 Oliver James (2000), "Consuming Misery" The Ecologist [On-line], UK Accessed: 05/11/2003