History It is rare to find any staple of American life that has its roots in the preceding century. This is one facet of the Coca-Cola Company that makes it very interesting. From its very meager beginnings, to a multinational fortune five hundred company that has the distinction to serve over one billion people in the course of a day. Dr. John Stith Pemberton founded the Coca-Cola Company in 1886. The first batch was mixed in …showed first 75 words of 3710 total…

…showed last 75 words of 3710 total…attempt to manage their regions. Dr. Zivic covers global management in detail in the book "Management". Coke needs to realize that the face of their market is bound to change. They need to make absolutely sure that their management matches their market. References: www.coke.com <Tab/>(1998). The Coca-Cola company website. Ivester, M. Douglas. (1998). Gillette company annual Report. Zivic, Louis.(1998). Management, Primus publishing. www.cnn.com (1999) Coke faces problems in Belgium.