Strategic Intent The Columbia City Ballet strives to be a ballet in which the audience comes to enjoy a performance full of grace, elegance, and cultural enrichment. Strategic Vision Statement The Columbia City Ballet will be a place to take families on a fun-filled night, which will enlighten children and adults to poetry in motion. The CCB plans on extending the education outreach program to more schools and districts in order to spread the beauty …showed first 75 words of 637 total…

…showed last 75 words of 637 total…faculty, who are potential ticket buyers. Strategic Directives and Implementation Process Cost Linkages Advetising: Television Radio Billboards Flyers Website Productions: Dracula Nutcracker Traveling Ticket Sales: General Admission Student Admission Ticket Promotions Solutions Considered and Rejected Rejected: 1. Hire bigger name dancers to attract more viewers 2. Decrease salaries to free up more capital 3. Find alternative venue for performances other than the high priced Koger Center 4. Merge with Columbia Classical Ballet to eliminate competition and reduce overhead costs