This paper will examine the portrayals of women in two different gender-based magazines through their respective editorials, articles, and advertisements. The first magazine is titled Complete Woman. This is a general interest publication that concerns itself with issues of health, fitness, dating and relationships, romance, sexuality, and self-help articles. The second periodical, titled Women's Sports and Fitness, emphasizes both participatory and spectator sports. It includes articles about health, fitness, women athletes, emerging sports trends and …showed first 75 words of 1497 total…

…showed last 75 words of 1497 total…a profit, then we as consumers have the ultimate control. We can force media to reflect what is true and fair with our buying power. Consumers can be the catalysts to bring about change in the negative portrayals of women in society. As we enter the new millennium, it is time to leave the baggage of early feminism behind and, as Hillary Clinton said of her husband's sexual misconduct, "It is time to move on."