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…showed last 75 words of 356 total…allows the managers to review the information in a timely fashion and then either act and move forward or request more information through the CI process. This article serves to prove that competitive intelligence is a fundamental staple in the business world. This is done through the descriptive analogies and reviews of the competitive intelligence cycle and process. A well thought out and descriptive article, that simply describes the principles and products of competitive intelligence.