Computers and Marketing
Title: Computers and Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1763 | Pages: 6 (approximately 235 words/page)
Computers and Marketing
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1763 | Pages: 6 (approximately 235 words/page)
Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into
a complex and diverse field. This field includes a wide variety of special functions such as
advertising, mail-order business, public relations, retailing and merchandising, sales,
market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a great deal on the
use of computers.
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customers. The successful business and marketing
approach utilizes everything possible to insure that the choice the customer makes is to
choose their product or service. Computer technology is by far the most important and
impressive means by which to insure a company's success. Computers play a significant
role in every aspect of a company's survival, from product design and manufacturing,
creating client databases, inventory control , market analysis, advertising and sales, and
even total company operations.