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Consumer Behavior

Title: Consumer Behavior
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2369 | Pages: 9 (approximately 235 words/page)
Consumer Behavior
The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product. 'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli, …showed first 75 words of 2369 total…
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…showed last 75 words of 2369 total…MacInnis, D (2000), Consumer Behaviour, Houghton Mifflin, New York Loudon, David L and Della Bitta, Albert J (1993), Consumer Behaviour: Concepts and Applications, Mcgraw-Hill, New York Mowen, John C and Minor, Michael (1998), Consumer Behaviour, Prentice Hall, New Jersey Schiffman, Leon G and Lazar Kanuk, Leslie (1991), Consumer behaviour, Prentice Hall, New Jersey Solomon, Michael R, Bamossy Gary and Soren, Askegaard (1999), Consumer Behaviour: A European Perspective, Prentice Hall, London Wells, William and Prensky, David (1996), Consumer Behaviour, Wiley, New York

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