In this paper we will define consumer behavior and how marketing is related to consumer behavior. We will also select a purchase we made recently and describe in detail how each of the 4 P's (product, price, promotion, and place) affected our purchasing decision. Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It is a subcategory of marketing ends elements from psychology, sociology, sociopsychology, anthropology, …showed first 75 words of 938 total…

…showed last 75 words of 938 total…as company and competitor capabilities. The deterioration of the physical environment has produced not only consumer demand for environmentally sound products but also government regulations affecting product design and manufacturing. Clearly, a firm cannot develop a sound marketing strategy without anticipating the conditions under which that strategy will be implemented References: Wikipedia, The Free Encyclopedia (2003), Consumer Behavior, retrieved June 19, 2005 from www.google.com on the World Wide Web: http://en.wikipedia.org/wiki/Consumer_behavior