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Consumer Behaviour Case Study: Libb Pharmaceuticals.

Title: Consumer Behaviour Case Study: Libb Pharmaceuticals.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2264 | Pages: 8 (approximately 235 words/page)
Consumer Behaviour Case Study: Libb Pharmaceuticals.
INTRODUCTION. Libb Pharmaceuticals is faced with the decline of market share in the toothpaste brand Alive. To find why consumers are choosing other brands, it is important for the marketers to recognise and understand the complex decision making process a consumer goes through. Many psychological factors effect the consumer's decision when purchasing a product. Libb Pharmaceuticals tries to better comprehend this by conducting attitude research using the Fishbien's Attitude Towards an Object Model. The outcomes …showed first 75 words of 2264 total…
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…showed last 75 words of 2264 total…A. (1943). A Theory of Human Motivation. Psychology Review, 50, 370-396. Mazis, M. (1972). Decision making role and information processing. Journal of Marketing Research, 9(4), 447-450. Mitchell, V. W. (1999). Consumer percieved risk. European Journal of Marketing, 33(1/2), 163. Mitchell, W. (1992). Understanding Consumers' Behaviour. Management Decision, 30(3), 26-32. Nelson, W. (2002). All power to the consumer? Complexity and choice in consumers' lives. Journal of Consumer Behaviour, 2(2), 185-196. Olshavsky, R., & Granbois, D. (1979). Consumer Decision Making- Fact or Fiction? Journal of Consumer Research, 6(2), 93-100.

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