The resource based view (RBV) of the firm - tremendous influence on shaping strategy content in the last decade - suggesting that unique firm competencies provide competitive advantage. This stream of research gained momentum in the late 80s/early 90s (e.g., Barney, 1986 and Peteraf, 1993) picked up ideas expressed earlier by Wernerfelt (1984). In addition inspired by Prahalad and Hamel (1990). Competitive advantage, from RBV perspective achieved by focusing on and exploiting the firm's internal characteristics, specifically …showed first 75 words of 1224 total…

…showed last 75 words of 1224 total…of personal or professional relationships built up over time. In this way the West Auckland Group is a core competence for those particular vineyards (Coopers Creek included), as the relationship assists in development and maintenance and advertising and promotion. Andy Hendy the proprietor also utilises foreign relationships he has developed whilst investigating different techniques abroad which could be classed as a competence as they may prove beneficial and inimitable for Coopers Creek. Eg Californian collaboration...