Cultural Difference between Chinese and Americans in Business Since domestic and multinational corporations are now marketing their products and services around the world, an understanding of intercultural differences has become evident. Managers of multinational corporations and joint ventures have to negotiate, operate, and make strategic plans that adapt to cultural differences in each environment. As business relationships with China increase, management of multinational enterprises and joint ventures are beginning to realize that success may be …showed first 75 words of 2152 total…

…showed last 75 words of 2152 total…in China. Recognizing cultural differences is the first step toward understanding and then accommodating the differences. Work Cited Brunner, J. A., Koh, A., & Lou, X. "Chinese perceptions of issues and obstacles confronting joint venture." Journal of Global Marketing (1992): 6,97-127. Slate, E. "Success depends on an understanding of cultural differences." Human Resources Focus (1993, October): 7(10), 16-17. Yu, J., & Murphy, K. "Modesty bias in self-ratings of performance: A test of the cultural relativity hypothesis." Personnel Psychology (1993, Summer): 46(2), 357-363.