Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions.
Title: Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3356 | Pages: 12 (approximately 235 words/page)
Discuss the different strategies to manage products and services throughout the product life cycle with particular reference to mature products and deletion decisions.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3356 | Pages: 12 (approximately 235 words/page)
Introduction
It has been a well-established idea for many years that most of products follow a life cycle like living organisms passing through a cycle from born to death, but product life cycle itself is not unmanageable, and it depends on market actions very much. Appropriate management and strategic options can alter the shape and duration of a brand's life, which can result in the increase of current rate of sales.
The theory breaks the …showed first 75 words of 3356 total…
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…showed last 75 words of 3356 total…and Frei, F. (2000) Exploding the Self-Service Myth in Harvard Business Review (May- June, 2000)
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Rao, A., Bergen, M. and Davis, S. (2000) How to Fight a Price War Harvard Business Review (March-April, 2000)
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