Distribution Channels at Clothing Retailer Hennes & Mauritz
Title: Distribution Channels at Clothing Retailer Hennes & Mauritz
Category: /Business & Economy/Marketing and Advertising
Details: Words: 949 | Pages: 3 (approximately 235 words/page)
Distribution Channels at Clothing Retailer Hennes & Mauritz
Category: /Business & Economy/Marketing and Advertising
Details: Words: 949 | Pages: 3 (approximately 235 words/page)
Distribution Channels at Clothing Retailer Hennes & Mauritz
A key ingredient in retailing success is the strength of a company's distribution channels. Kerry Capell's (2002) Business Week article looks at Sweden-based Hennes & Mauritz's (H&M) sourcing and inventory management strategies and their reliance on distribution channel partners. H&M has developed a unique distribution channel strategy to compete with better entrenched retailers including Gap, Old Navy, Zara and FCUK.
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…showed last 75 words of 949 total…Web at:<Tab/>http://www.fortune.com/fortune/subs/article/0,15114,395434,00.html
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