NEGATIVE EFFECTS OF ADVERTISING (phuongn@saigontech.net) Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themselves and their family. American Marketing Association defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Today, with the development of the technology and the diversity of the mass media, advertising has …showed first 75 words of 2091 total…

…showed last 75 words of 2091 total…New York: Phime, 1989) Reichert, T., Heckler, S.E. & Jackson, S. 2001, the effects of sexual social marketing appeals on cognitive processing and persuasion. Journal of Advertising, vol. 30, no. 1, pp. 13-27. Won Ho Chang, Jae-Jin Park, and Sung Wook Shim. "Effectiveness of Negative Political Advertising." Cited in 21/12/2004 at http://www.scripps.ohiou.edu/wjmcr/vol02 <Tab/> <Tab/> <Tab/> <Tab/>