Abstract Since its inception, the internet has been identified as having great potential for online commerce. However despite the internet's exponential growth, web trading has failed to live up to expectations. Although many online companies have become very profitable it is the exception rather than the rule. If we compare the rise of web surfing with the increase in online buying we see that there is a large discrepancy. This report argues the full commercial …showed first 75 words of 3168 total…

…showed last 75 words of 3168 total…