Electronic sources of marketing.
Title: Electronic sources of marketing.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3031 | Pages: 11 (approximately 235 words/page)
Electronic sources of marketing.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3031 | Pages: 11 (approximately 235 words/page)
Introduction
The proposal which will be central to the research outlined below is the marketing and promotion of a newly created Educational Voluntary Organisation involved in the promotion of debate within schools and Universities in Wales. Such an organisation faces particular challenges in marketing its services to a recognised group but with distinct difficulties in promoting its work in a crowded market place and where the consumers are not necessarily the customers.
In particular we
showed first 75 words of 3031 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 3031 total
Marketing Intelligence & Planning, Vol 13 (No 1) pp. 4-17
Chisnall, P (2001) Marketing Research (6th ed. McGraw-Hill)
Hague, P & Jackson, P (1999) Market Research - A guide to planning and evaluation (2nd ed. Kogan Page)
Proctor, T (2000) Essentials of marketing research (2nd ed. - Financial Times Management)
Smith, D. V. L & Fletcher, J. H (2001) Inside Information - Making sense of marketing data (John Wiley & Sons Ltd)
Zikmund, W G (2000) Business research methods (6th ed. Dryden)