This topic deals withe the organisations onvolved with tourism development and marketing to India in General and Kerala in specific and issues which the tourism industry faces in Kerala. <Tab/><Tab/>Tourism is a major phenomenon of the modern society with significant socio-economic consequences. According to the World Travel and Tourism Council (WTTC), "Tourism is the world's most rapidly growing industry and by the year 2005, the contribution …showed first 75 words of 461 total…

…showed last 75 words of 461 total…development on account of its potential for generating income and employment. Tourism is likely to be the engine of growth giving a big push to Kerala's economy in the coming years. Tourism in Kerala has recorded remarkable growth in the last few years. The number of foreign tourists and domestic tourists visiting the state has crossed 2 lakhs and 50 lakhs respectively. The percentage share of Kerala in foreign tourist's arrival is more than 8% in the country