1. I think that the campaign should focus primarily on kids because that is whom the CDC is targeting. The parents are not the demographic in this study. The kids are part of an age cohort meaning that for the most part they are all involved in the same activities and experiencing the same kinds of things. The parents of this targeted audience are in a completely different generation and have grown up in a completely …showed first 75 words of 431 total…

…showed last 75 words of 431 total…play hide and seek and then soak each other with water when it's hot outside. 4. One warning ad that comes to mind is when those 2 boys are just sitting around inside of one of their dad's offices. They are being lazy and smoking the reefer and they pull out a gun and it goes off. If these kids were out playing football or riding their bikes, they wouldn't have been playing with a gun inside.