For anyone who cares to think about it, there is no surprise in the fact that the web is becoming increasingly mainstream in its behavior. A few years back it was the equivalent of the wild-west, a place where only the brave would venture. Some of the brave made a fortune in so doing, a larger number lost their shirts in the dot com rationalization of the year 2000. Yet the feeling persists that if you …showed first 75 words of 576 total…

…showed last 75 words of 576 total…it is feasible to assume that such ideals warrant further investigation. In keeping with these future ideals, research may be sought on developments in technology and the potential for total media packages and what they would mean to the advertiser. Perhaps the next step in the Internet is total home entertainment, and identification of this early, could lead to a sustainable competitive advantage in E-commerce. References Davidson, Jeff "Marketing Online", American Business Perspectives, May/Jun2000