This reading of Business Week article, "Gauging Google's Gaffes", leads me to believe that a practice associated with successful business is honesty. But sometimes honesty isn't well received, especially when large details are left out. As analysts dissected the company's leaked financial forecasts, they also chastised Google for repeatedly confusing investors. Google also advised investors to disregard its internal forecasts, which were briefly posted last week on the company's Web site. Besides forecasting its revenue, …showed first 75 words of 408 total…

…showed last 75 words of 408 total…people" have also found out another truth, that they are not all that principled, in addition to not knowing how to run a company so that investors' money is protected. These people will not invest again, and they will not give preference to Google's service because the aura is gone. Reference: Helm, Burt (2006) Gauging Google's Gaffes. Retrieved from the Web March 11, 2006 <Tab/>http://www.businessweek.com/technology/content/mar2006/tc20060309_009568.htm