What is it with sports that many people go crazy about it? Sports is one genre of life that everyone can relate to in the field of basketball for example shown that both men and women can participate in a game of basketball. Despite this fact, gender inequalities exist in professional and amateur sports. Gender roles are the result of systematic power imbalances in sports because it is not a gender-neutral industry. It is male-dominated …showed first 75 words of 515 total…

…showed last 75 words of 515 total…a lot of advertisements that are associated with men's sports, such as Nike and Hanes, which Michael Jordan endorses, Adidas and Sprite, which endorses Kobe Bryant, and Nestle, which Shaq O'Neal endorses. Since women are perceived as inferior and men as superior, it is causing power imbalances in the gender roles. Women have always been oppressed by the society and it has been going on ever since human life began. Whatever happened to gender equality?