INTRODUCTION Globalisation is a long-term historical process of world integration involving social, economic and political changes as a result of technological advances. As McLuhan (2001) says, "The concept is of one being connected by an electric nervous system within which the actions of one part will affect the whole". Globalisation, intended as the removal of barriers to free trade and the closer integration of national economies, can have the potential to enrich everyone in the world. …showed first 75 words of 1731 total…

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