Graphic arts & advertising.
Title: Graphic arts & advertising.
Category: /Arts & Humanities
Details: Words: 1923 | Pages: 7 (approximately 235 words/page)
Graphic arts & advertising.
Category: /Arts & Humanities
Details: Words: 1923 | Pages: 7 (approximately 235 words/page)
Graphic Arts
Graphic arts is a general term for drawing and other techniques used to reproduce words and pictures. The techniques include block printing, engraving, etching, lithography, and silk-screen printing. Painting was once considered one of the graphic arts, but today it is generally considered a separate art form.
The graphic arts are used both commercially and in the fine arts. Commercially, they are used in advertising to prepare newspaper and magazine illustrations, posters, and
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use a variety of techniques to create effective advertisements. They start with a basic appeal, which is the main selling point, or theme, of an advertisement. They then use certain specific techniques to influence the consumer to purchase the product." - Douglas, T. 'The Complete Guide to Advertising.' : Papermac, London : 1986.
This is what I hope to be doing in 5 years from now, I find advertising very interesting and an important part of our lives.