Outline * Posse ride II History/development * Current marketing method - Holistic marketing approach - Radical marketing policies * Evaluation of Relationship marketing in the posse ride * Improvements for the posse ride * Conclusive summary * Exhibits and references Executive Summary: A Harley-Davidson motorcycle is more than just a mode of transportation. So, while Harley Davidson is dedicated to continuous innovation, it has to opt for evolution to preserve the features that make a Harley Davidson exclusive - Posse …showed first 75 words of 3205 total…

…showed last 75 words of 3205 total…lt;Tab/>Meet with customers face to face. 4.<Tab/>Use market research cautiously. 5.<Tab/>Hire only passionate missionaries. 6.<Tab/>Love and respect your customers. 7.<Tab/>Create a community of consumers. 8.<Tab/>Rethink the marketing mix. 9.<Tab/>Celebrate uncommon sense. 10.<Tab/>Be true to the brand