INGVAR KAMPRAD AS ENTREPRENEURIAL BUSINESSMAN Ingvar Kamprad's entrepreneurial nature emerges both in invention and innovation. He can be considered as a psychologist, designer and a businessman. Kamprad has created a new approach to perception of buyers. He generated the idea of customers equality in shopping. The simplicity, up-to-date date design and low prices of offering items attracted all classes of society. He has not created just a store with furniture, but also he tried to …showed first 75 words of 1386 total…

…showed last 75 words of 1386 total…all decision is making done by the original owner The tasks have been divided in the Ikea group due to high growth and expansion of the company. However, most of functions were kept in charge by one person- Andrea Moberg. This kind of management is unusual as a firm grows the employment of functional managers might significantly increase the firms competence and might also bring new challenges in the need to create organised management teams. .