The assignment for workshop one is to define public relations (PR), and examine the impact of PR on today's society. The student is then asked to give his/her views of PR as an individual. An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted consumers support its goals and policies. PR specialists serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build …showed first 75 words of 1242 total…

…showed last 75 words of 1242 total…prepared. When all of these elements are combined, the chances for a company's success will greatly increase. In this paper, the student has attempted to define public relations (PR). Next, the impact of PR on today's society has been examined. Finally, the student has given his/her views of PR as an individual. Reference: Public Relations Society of America (2004). The public relations profession. Retrieved July 31, 2004, http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1