Ethical code, which applied to all organizations, can refer to a system of principles governing morality and acceptable conduct in that particular group or society. Every organization fundamentally needs ethics in communication for sake of accomplishment in the operational functions, particularly media associations that have to maintain the public's faith and truth of news. Codes of ethics can set a meaningful guideline for ethical communication. Due to the media as powerful tools to affect mass …showed first 75 words of 755 total…

…showed last 75 words of 755 total…order to have the effectiveness of constitution needs to alter the nature of Thai political culture itself and the governance among corporations. So far, it's not too late to commence a practical step for Thai political reform by increasing a mutual participation between politicians and citizens based on the national gains. Media also have to act like watchdog as well as independently convey information with fairness, honest, accuracy, and respect for the rights of others.