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International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON

Title: International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2905 | Pages: 11 (approximately 235 words/page)
International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON
TGI Brief Description of TGI TGI (Target Group Index) is a fast-growing, global network of single-source market research company. They provide invaluable, comparable product, brand, media, attitudinal and demographic data for 57 countries across 6 continents. TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for …showed first 75 words of 2905 total…
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…showed last 75 words of 2905 total…office 2004. [Online] Available: http://www.fco.gov.uk/servlet/Front?pagename=OpenMarket/Xcelerate/ShowPage&c=Page&cid=1007029394365&a=KCountryProfile&aid=1019501174254 IMF 2005, 'Cameroon'. [Online] Avaolable: http://www.imf.org/external/country/CMR/index.htm UNECA 2005 Publication: Striving for Good Governance in Africa: Synopsis of the 2005 AGR, p. 20. [Online] Available: http://www.uneca.org/agr/ UNECA 2005, 'Economic Report on Africa 2004', p. 39. [Online] Available: http://www.uneca.org/ERA2004/

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