Intuit QuickBooks: Assume the role of a marketing consultant hired to assess Intuit's operation and provide guidance for the future. Using the information in the case, conduct a situational analysis and offer recommendations for next steps. 1.Executive Summary *QuickBooks is a stable, successful product with more than 3 million small-business users (4,5 millions total market). It shares 85% of retail sales. Moreover 1 million new QuickBooks packages and upgrades are sold each year. Despite these positive points QuickBooks has …showed first 75 words of 5365 total…

…showed last 75 words of 5365 total…QuickBooks desktop version. In the meantime it is necessary to understand if an API could drive benefits to future integrations of QuickBooks. API is time and investments consuming, we should understand what kind of benefits can drive. j.Marketing research We should implement a 'customer satisfaction' program to monitor the e-services customers. We cannot risk that bad e-services will damage the well known good image of QuickBooks support. A deeper financial analysis is strongly recommended.