Introduction JetBlue truly is a creative genius and a leader in its innovativeness in understanding its target market. With CEO and founder David Neeleman at helm it has had the right idea from the start, giving value to every customer by providing the best service and doing it while keeping the cost low. Since they started operating as of February 2000, JetBlue were able to offer attractive fare price, high frills services and frequent flights to …showed first 75 words of 689 total…

…showed last 75 words of 689 total…but they are limited with the abilities to compete in predatory pricing for long. We believed that moving into international hot spots such as Mexico and Caribbean are a great move because its posses the ability for heavy flight traffic during peak season. Finally, we believed that it's in JetBlue's best interest to form partnership with other smaller airline as well as looking for potential LCC companies that JetBlue can purchase to gain market share.