Levi's marketing strategy in relation to Type I Jeans model.
Title: Levi's marketing strategy in relation to Type I Jeans model.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3662 | Pages: 13 (approximately 235 words/page)
Levi's marketing strategy in relation to Type I Jeans model.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3662 | Pages: 13 (approximately 235 words/page)
The Marketing Plan.
1. Executive summary.
2. SWOT analysis.
3. Objectives and issues.
4. Marketing strategy.
5. Marketing mix - 4 P's - product, price, place, and promotion.
6. Action programmes.
7. Appendices.
1. Executive summary.
1. Analyse Levi's targeting of the jeans market with respect to:
- product
- price
- place
- promotion
2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal.
3. Analyse and comment on the strategy of Levi's …showed first 75 words of 3662 total…
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