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Lord Stow Bakery Case

Title: Lord Stow Bakery Case
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2394 | Pages: 9 (approximately 235 words/page)
Lord Stow Bakery Case
LORD STOW'S BAKERY Background Time Line of Events 1979<Tab/>Andrew Stow arrived in Macau from England. Started working for a pharmaceutical company and then for Hyatt Hotel. 1988<Tab/>Andrew married Margaret Wong, a local Macanese. 1989<Tab/>Andrew opened the first Lord Stow's Bakery in Coloane Island. 1992<Tab/>First branch - coffee shop - opened in the business district of …showed first 75 words of 2394 total…
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…showed last 75 words of 2394 total…and protection; one has to check if there are any within the region. *<Tab/>Sales management. Having a sales team is very crucial in running international business. The company's sales force represents the major alternative method of organizing a company for foreign distribution. *<Tab/>Franchising/Licensing. These are options one can use in expanding globally. Again, planning is crucial so that one can manage franchisees/licensees better.

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