INTRODUCTION A&B, a strong ethical chain of department stores, selling clothes, food and hardware, faces insurmountable obstacles to its survival as many of the structural factors that have provided the basis for the company's success are under threat. Radical changes in the retail market make the company to loose ground in market share and, consequently, to have to reconsider all elements of its activities. Hence, as an attempt to recover, A&B's …showed first 75 words of 3076 total…

…showed last 75 words of 3076 total…n fate; they can be, and often are, affected by the environment in which they operate. So, to be effective organizations need to be adaptive to their changing environments. But simultaneously, attention to business ethics is critical throughout the change as it sensitizes leaders and employees to how they should act. Moreover, consumers who have become increasingly concerned about a range of valued issues consider the ethical and social standards that an organization has adopted.