Since customs, culture and norms can be very different from their own, managers need to learn how to adapt to different cultures. .A good way to do this is by learning their language. In fact, according to this chapter, "language is an essential part of cultural learning and contributes to productive international business experience."(pg.318) In addition, learning about how people behave and conduct business in other countries is essential. Therefore, companies need to provide …showed first 75 words of 535 total…

…showed last 75 words of 535 total…higher standards of economic excellence when they do business overseas. Since doing business overseas presents many challenges. Companies do well in training the expatriate managers before they go on a foreign assignment. Some of these training should include language training as well as how people behave and conduct business in other countries. ________________________________________ Trevino, Linda K. and Katherine A. Nelson (2003), Managing Business Ethics: Straight Talk about How to Do it Right, 3rd edition, Wiley Text Books.