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Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.

Title: Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Category: /Business & Economy/Marketing and Advertising
Details: Words: 885 | Pages: 3 (approximately 235 words/page)
Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Objective Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products. Product Positioning Roscoe will identify itself with sports fans and market its product as a "Sports" salsa. <Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements. …showed first 75 words of 885 total…
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…showed last 75 words of 885 total…a higher price on our end will indicate a better product to a potential consumer. Coupled with various price giveaways and a successful chef as the creator, our sales should stay consistent. Conclusion Roscoe Foods has found an excellent market opportunity within the Salsa industry. Using our strong attack strategy which contains a world-famous chef, sports placement, product giveaways and customer satisfaction testing, Roscoe will quickly brand itself as a leading provider of Salsa products.

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