Introduction A marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed through to the customer. These fundamental elements are commonly referred to as the Four P's. Properly covering each of these elements ensures an adequate coverage of reaching multiple customers …showed first 75 words of 1310 total…

…showed last 75 words of 1310 total…best marketing professionals. It is without a doubt that these capable professionals know and fully understand the concepts contained within the fundamentals of marketing mix. References: Perreault, W., McCarthy, E., "Basic Marketing: A Global-Manegerial Approach", McGraw-Hill, 2004 About.com http://marketing.about.com/od/marketingplanandstrategy/a/marketingmix.htm Wikipedia http://en.wikipedia.org/wiki/Marketing_mix Business Bureau http://www.businessbureau-uk.co.uk/sales-marketing/marketing_mix.htm Verizon Wireless http://aboutus.vzw.com/bestnetwork/overview.html