Executive Summary The purpose of this document is to analyse the situation of Himalaya Herbals of Oregon and provide forecasts for future market and product innovations. We have developed organisational goals and objectives which stem from their "back to basics" philosophies'. After evaluating the strengths, weaknesses, opportunities and threats, we found that competition was the single biggest threat to Himalaya Herbals's success both nationally and internationally. We concluded that Himalaya Herbals must undertake an intensive …showed first 75 words of 3252 total…

…showed last 75 words of 3252 total…Weekly, May 17, pp. 12. Barret, P. & Lee, J. (1996) Body in need of reshaping, Marketing Weekly, April 4, pp. 10. Collin, J. (1996) Battle for the Soul of the Body Shop, Working Woman, April, pp. 11-12. Red Earth Information Kit (1995) Text McCarthy, E. Jerome, Perreault, William D., Quester, Pascal G. (1997) Basic Marketing A Managerial Approach, McGraw-Hill Book Company Australia Pry Ltd. Web sites http://www.redearth.com/ http://www.bodyshop.com/ http://www.revlon.com/ http://www.naturesway.com/