Marketing a new product for Cadbury's
Title: Marketing a new product for Cadbury's
Category: /Business & Economy/Management
Details: Words: 7527 | Pages: 27 (approximately 235 words/page)
Marketing a new product for Cadbury's
Category: /Business & Economy/Management
Details: Words: 7527 | Pages: 27 (approximately 235 words/page)
Contents
ObjectiveDetailsPage Number
1An investigation of the current marketing mix of Cadbury's2 - 6
2Secondary and primary research methods7 - 18
3SWOT and PEST analysis20 - 24
4Methods of analysing the marketing opportunities26 - 30
5Creating a new marketing strategy based on research32 - 34
BibliographyBooks and other sources used
Appendix
Validity Checks
An investigation of the current marketing mix and strategies of Cadbury's
Introduction
I am going to investigate the current marketing mix and the strategies used by Cadbury's.
…showed first 75 words of 7527 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 7527 total…Merrills
Published by:
Collins
Date Published:
2000
I also used the following internet sites:
WWW.BBC.CO.UK to get my information on the changing eating habits of people.
Appendix
AppendixTitle/Brief details
1Clearly business printout of the market overview.
2Web site printouts from the keynote marketing report - food market and breakfast cereal market.
3Mintel report on the market share of the breakfast cereal and companies.
4Blank copy of the questionnaire.
5Tally sheet for questionnaire.
