Prices for Custom Writing
within 5 days $17.95 per page within 3 days $19.95 per page within 48 hours $21.95 per page within 24 hours $25.95 per page within 12 hours $29.95 per page within 6 hours $38.95 per page
Service Features
  • Original and quality writing
  • 24/7 qualified support
  • Lifetime discounts
  • 300 words/page
  • Double-spaced, 12 pt. Arial
  • Any writing format
  • Any topic
  • Fully referenced
  • 100% Confidentiality
  • Free title page
  • Free outline
  • Free bibliography
  • Free unlimited revisions
Affordable Student Services

Sign-up for over 800,000 original essays & term papers

Buy original essay on any topic

Marketing pitfall for Starbuck in China

Title: Marketing pitfall for Starbuck in China
Category: /Business & Economy/Marketing and Advertising
Details: Words: 801 | Pages: 3 (approximately 235 words/page)
Marketing pitfall for Starbuck in China
Marketing Pitfall In September 2000, the opening of Starbucks in Beijing's Forbidden City, also known as the Palace Museum, brewed storm in China, with the outraged local media reporting that 70 percent of people would rather not sip the American chain's frappucinos in the footsteps of the Son of Heaven. For many locals, they were incensed by the U.S. chain's opening in the ancient home of China's emperors as an act of American economic and cultural …showed first 75 words of 801 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 801 total…St Petersburg). Thus, having said above, I think the decision by Starbuck's to open a coffee chain in the Forbidden City is a pitfall. It demonstrates the fact that Starbucks has not grasped the importance of understanding China's culture before entering the market. Starbucks could have done a better job by first studying its culture and understanding the sensitivity of heritage preservation, thus, choosing the right place and moment, before embarking on a marketing mission.

Need a custom written paper?

Buy a custom written essay and get 20% OFF the first order