Distinctive Competencies The VRIO analysis is helpful in determining if a resource or capability leads to competitive advantage (Middleton, 2004). Resources/Capabilities<Tab/>Valuable?<Tab/>Rare?<Tab/>Costly to Imitate?<Tab/>Exploited by Organization<Tab/>Competitive Implications<Tab/>Strength or Weakness Key Account Management Initiative<Tab/>Yes&…showed first 75 words of 1421 total…

…showed last 75 words of 1421 total…cob.tamucc.edu/kmiddleton Millman T. and Wilson K. (1996). Developing key account management competences. Journal of Marketing Practice. Retrieved July 15, 2004 from http://0-oberon.emeraldinsight.com. Purchasing. (2004) Retrieved July 15, 2004 from http://marriott.com/development/lodgingPurchasing.mi Serlen, B. (2004, May 10). New Brands, Tech Transform Lodging. Business Travel News. Retrieved July 12, 2004 from http://web14.epnet.com Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International Journal of Contemporary Hospitality Management. Retrieved July 15, 2004 from http://0-web16.epnet.com