Mercedez Benz Ayodele Samaiye Hawaii Pacific University Abstract The intensity of competition in an industry is neither a matter of coincidence nor bad luck. Rather, competition in an industry is ill rooted in its underlying economic structure and goes well beyond the behavior of current competitors. The state of competition in an industry depends on five basic competitive forces i.e. entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry …showed first 75 words of 830 total…

…showed last 75 words of 830 total…a household name. Reference: Edmondson, G.(2003). Stockholders, Automobile industry and trade, Consolidation and Merger of Corporations, Mergers, Automobile industry executives. Motor Vehicle Manufacturing, Issue 3851, p54, 3p, 3 graphs, 3c. Taylor, A.(2003). Mercedes hits a pothole owner complaints are up. Resale values are down. And competitors are gaining ground. Is Mercedes-Benz losing its shine? Automobiles, luxury cars, revenues and earnings, Pg 140, Vol.148. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.