1. INDUSTRY ANALYSIS. Pharmaceutical industry is a high money-making industry. It has historically been one of the nation's most profitable industries not only in USA, but all around the world. But in the US industry everything isn't exactly "coming up roses". Those huge gains of the industry were acquired on the expense of consumers. Also one of the main objections on the pharmaceutical industry is that competitive forces do not operate well in the pharmaceutical market, …showed first 75 words of 1046 total…

…showed last 75 words of 1046 total…make company stronger and more effective in the market. But Mylan needs to continue serving its existing target market. In many states it's a law requiring pharmacist to provide you with a cheaper generic brand instead of high-priced brand medicine. This is why Mylan needs to continue to produce generic medicine. On the other hand, acquisition of King will give them opportunity to make brand-name products as well, along with a chance of greater profits.